A Roadmap for Creating Disruptive Change
Reframing Healthcare is a unique approach to navigating the transition to a consumer-oriented value-based healthcare market. It is a reliable and replicable foundation for creating positive change.
The book outlines the three fundamental steps required for healthcare transformation: reorienting our thinking, redefining our challenges and redirecting our strategies, tactics and resources. The major reframe introduced in the book – the ‘Marketing Mindset’ – demonstrates how to create consumer-centric organizations that: rebrand from an empathetic perspective, redesign for a customized experience with results that matter to consumers, and reorganize for increased value.
The ‘Reframe Roadmap’ introduced in this book is a narrative guide for rewriting the story of healthcare. It is the way to humanize healthcare with the goal of liberating the value locked up within healthcare today for the explicit purpose of alleviating suffering and saving lives.
Find out why Reframing Healthcare was Amazon’s “#1 New Release” in Healthcare Administration & Healthcare Policy off of pre-sales alone!