Here is where we adapt the proven essence of Marketing to understand what people want and need and how to engage them.
Rebranding calls for developing a new value proposition that is meaningful and relevant to the customers.
Equipped with a new value proposition, we can now redesign our products and services with state-of-the-art design thinking.
We must design for results that matter to our customers, with new goals and metrics.
We will need to reorganize our current structures in order to optimally deliver on the new customer-centric value and results.